“ THROUGH CAREFUL MARKET RESEARCH AND LIAISON WITH OUR CUSTOMERS WE POSITION EACH BRAND IN OUR PORTFOLIO ENSURING ITS FASHIONABILITY AND PRICE IS APPROPRIATE TO ITS TARGET CUSTOMER. ”
Baird distributes its brands to all levels of the market, in both formalwear and casualwear.
Each brand has its own personality and handwriting, appealing to clearly defined customer segments, ensuring that the brands complement each other so that they sit comfortably within a clearly defined fashion / price architecture.
The business owns many brands, but also holds the long-term license for others. In addition it develops brands owned by its partner retailers.